{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Evergreen Strategy Generating Millions\u2026 And Better Products","description":"Evergreen founder and CEO Emily Groden arrived at Expo West 2026 leading one of the fastest-growing brands in frozen breakfast. But just a few years earlier, she was hand-making waffles in a shared kitchen and pitching corner stores with a toaster tucked into a duffel bag. In this episode, Emily explains how she turned a personal frustration into a breakout brand built on clean-label frozen waffles and pancakes made with real, whole-food ingredients. She shares why she refused to compromise on quality, even when it made manufacturing more difficult, and how Evergreen is leveraging protein innovation, strong retail data and a sharper family-focused brand identity to scale across channels. It\u2019s a candid look at what it takes to build a modern CPG company \u2013 from zero experience to category leadership \u2013 while staying anchored to the mission of getting better food into more kids\u2019 hands. Show notes: 0:20: Emily Groden, Founder & CEO, Evergreen \u2013 Emily discusses the launch of Evergreen\u2019s new pancakes and a clean-label protein line made with Greek yogurt and egg whites. She reflects on the brand\u2019s origins and how she built the company from scratch with no CPG background, self-funding the business and landing early retail accounts through scrappy, hands-on efforts. She explains how a recent rebrand helped better communicate Evergreen\u2019s core audience of families, shifting from a health-first perception to a more joyful, accessible identity. The conversation also covers Evergreen\u2019s broader mission to improve kids\u2019 nutrition at scale, its focus on affordability and mass distribution, and how strong retail data has fueled expansion by proving the brand brings new, high-value shoppers into the category. Emily also touches on fundraising, founder discipline, and why staying anchored to a clear personal \u201cnorth star\u201d has been critical to building the brand without compromising its values. Brands in this episode: Evergreen ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"