{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"558. Selling Yourself Authentically with Steve Brossman","description":"Most people hate selling because they\u2019ve been taught to do it wrong. The moment you label yourself the same as everyone else in your market, you become a brown box \u2014 and brown boxes compete on price. But when you reframe your positioning, build buying energy before the call, and guide your prospect to sell themselves, the whole game changes. In this episode of Get Yourself Optimized, I sat down with Steve Brossman \u2014 sales positioning strategist, author of nine bestsellers, and creator of the Backpocket Guide to Self-Selling Secrets \u2014 who breaks down exactly why most knowledge professionals freeze when it comes to asking for money, and what to do instead. What we unpacked together: Why your perceived position predicts your profits \u2014 and how to stop being a brown box The three levels of influence: imposed, collaborative, and self \u2014 and why self is the only one that lasts How to build so much buying energy that prospects ask YOU what the next steps are Why \u2018discovery calls\u2019 kill your close rate \u2014 and what to replace them with The neuroscience of annotation: why writing on your screen mid-call boosts engagement and action by up to 500% If you sell your knowledge, your expertise, or your services and you\u2019ve ever felt awkward asking for the money \u2014 this one\u2019s for you. \ud83c\udfa7 Listen now https:\/\/www.getyourselfoptimized.com\/558 \ud83c\udf81 Grab your free Backpocket Guide: stevebrossman.com\/selfsell   ","author_name":"Get Yourself Optimized\u00ae","author_url":"https:\/\/www.getyourselfoptimized.com\/","html":"