{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Made in the USA is Bullsh*t | Business is Bullsh*t Ep 31","description":"Most people think \u201cMade in the USA\u201d means something. It used to. It doesn\u2019t anymore... In this episode, we dig into one of the biggest marketing scams hiding in plain sight. Not the conspiracy theory version. The actual, boring, legal, everyday version where companies say just enough to make you feel good\u2026 without actually telling you anything. \u201cAssembled in the USA.\u201d \u201cDesigned in the USA.\u201d \u201cCrafted with American pride.\u201d Sounds great. Means almost nothing. We break down how brands play the game, why the FTC barely enforces any of it, and how companies can legally slap an American flag on something that\u2019s 95% made somewhere else.  This is the stolen valor of consumerism. We also get into the part nobody wants to admit: Consumers say they care\u2026 but don\u2019t act like it. Everyone claims they\u2019ll pay more to buy American. Then checkout happens and price wins. Every time. That gap between what people say and what they actually do is exactly why these marketing games exist.  We cover: * The language tricks companies use to fake \u201cMade in USA\u201d * Why ecommerce makes it almost impossible to know where anything is actually made * How even brands like Apple lean on \u201cDesigned in California\u201d while manufacturing happens overseas  * Real examples of companies getting caught\u2026 and still doing it again * Whether transparency actually hurts brands more than it helps * And the bigger question: even if we wanted everything made here\u2026 could we actually pull it off? There\u2019s also a reality check in here: Even if you care, it\u2019s really hard to buy American. Supply chains are global. Labels are vague. And most of the time, you\u2019re guessing. So this isn\u2019t about \u201cAmerica good vs bad.\u201d It\u2019s about calling out the bullshit. If you\u2019re buying based on labels, there\u2019s a good chance you\u2019re getting played. \ud83c\udfa7 Episode 31 \u2013 Made in the USA is Bullshit Listen \/ Watch: Apple: https:\/\/podcasts.apple.com\/us\/podcast\/business-is-b-t\/id1769653675 Spotify: https:\/\/open.spotify.com\/show\/1Xv7C9WFxZHeoARrm8EDc5 YouTube: https:\/\/www.youtube.com\/@BusinessIsBullsht \u2014 Business is Bullshit is a podcast for business owners who are tired of the surface-level advice and want the real conversations. No fluff. No pretending. Just what\u2019s actually going on. #BusinessIsBullshit #MadeInUSA #MarketingTruth #Entrepreneurship #Ecommerce #SupplyChain ","author_name":"Business is Bullshit","author_url":"https:\/\/sites.libsyn.com\/547982","html":"