{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CBP 302: How to Stop Feeling \u2018Icky\u2019 About Sales in Your Practice","description":"If the word sales makes you\u2014or your staff\u2014feel uncomfortable\u2026 You are not alone. It\u2019s one of the most common mental barriers in cash-based practice. Clinicians feel it. Admins feel it. Receptionists feel it. And unfortunately, that discomfort quietly crushes growth. Because if you don\u2019t feel good about selling, you won\u2019t do it well. And if you don\u2019t do it well, fewer people say yes. Fewer people stay on schedule. And more people drift away before they get the help they actually need. That\u2019s what this episode is about. Not cheesy persuasion. Not manipulative scripts. Not becoming someone you\u2019re not. This is about reframing sales for what it actually is in a Cash-Based practice: Helping people make the decision that is best for them. P.S. This episode comes from my in-network \/ partially in-network Forum group, which is a 12-month program for practice owners who want to drop low-paying contracts and\/or simply increase their cash-pay revenue at the lowest possible risk. We\u2019re about to begin enrolling the next cohort, and if that sounds like something you\u2019d want to explore, you can email me at jarod@drjarodcarter.com to learn more. What You\u2019ll Learn in This Episode Why discomfort with sales is one of the biggest hidden barriers to success in the Cash-Pay model How to reframe selling so it feels ethical, clear, and aligned with patient care The mindset shift that helps clinicians and admins stop resisting sales conversations Why \u201cselling to serve\u201d is the only frame that matters How to talk to your staff when they feel weird, hesitant, or resistant about selling USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0 ","author_name":"The Cash-Based Practice Podcast","author_url":"https:\/\/drjarodcarter.com","html":"