{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":300,"width":600,"title":"Inside Leupold Optics with CEO Bruce Pettet | 100% Wild Podcast Ep. 466","description":"Inside Leupold Optics with CEO Bruce Pettet | 100% Wild Podcast Ep. 466 In this episode of the 100% Wild Podcast, Matt Drury and Tim Kjellesvik sit down with Bruce Pettet, the President and CEO of Leupold & Stevens, to discuss the cutting edge of hunting optics and technical innovation. Bruce pulls back the curtain on Leupold\u2019s relentless product roadmap, highlighting the launch of the VX-4HD rifle scope, which offers top-tier glass and superior low-light performance for under $1,000. We dive into how these optics allow hunters to capitalize on the "moment of truth" during those final critical minutes of legal light. The conversation shifts to high-end observation gear with a deep dive into the BX-6 rangefinding binoculars, exploring their optically perfect glass and seamless DeerCast integration for pinning waypoints in real-time. Bruce also joins the crew for a round of Optics Mythbusting, debunking common misconceptions about objective lens size and the magnification required for long-range precision. Whether you are preparing for a Western elk hunt or looking for the best red dot for spring turkeys, this episode provides expert insights into maximizing your field efficiency through superior technology.   00:00:00 - Intro to the podcast 00:01:25 \u2013 Bruce Pettet, Leupold President\/CEO, joins the show  00:03:00 \u2013 Inside Leupold: The innovation roadmap and engineering focus  00:04:00 \u2013 VX-4HD: Addressing the "white space" in hunting rifle scopes  00:05:40 \u2013 Low Light Performance: Gaining those critical final minutes of daylight  00:07:50 \u2013 Scope Features: Throw levers, CDS dials, and fire dots  00:11:50 \u2013 The Gold Ring: Why Leupold optics are family heirlooms for life  00:13:50 \u2013 Wild Tech Support: Taking calls while a hunter shoots a buck  00:17:00 \u2013 BX-6 Binos: Optically perfect glass for Western hunting  00:19:15 \u2013 DeerCast Integration: Pinning blood trails and waypoints in real-time  00:32:30 \u2013 Leupold Control App: Archery mode and custom ballistics simplicity  00:36:50 \u2013 Turkey Hunting Optics: Red dots vs. magnified scopes 00:39:40 \u2013 Optics Mythbusting: The truth about objective lenses and max power  Join the Rack Pack Facebook Group :\/ n73gskjt7bfb2ngc   Get ahead of your Game with DeerCast available on iOS and Android devices App Store: https:\/\/itunes.apple.com\/us\/app\/deerc... Play Store: https:\/\/play.google.com\/store\/apps\/de... Don't forget to stock up for your next hunt! 1st Phorm has you covered! Protein Sticks: https:\/\/1stphorm.com\/products\/protein... Level-1 Bars: https:\/\/1stphorm.com\/products\/level-1... Energy Drinks: https:\/\/1stphorm.com\/products\/1st-pho... Hydration Sticks: https:\/\/1stphorm.com\/products\/hydrati... Send us a voice message on Speakpipe! https:\/\/www.speakpipe.com\/100PercentW... For exciting updates on what's happening on the field and off, follow us on social Facebook:   \/ @officialdruryoutdoors   Instagram: @DruryOutdoors X:  @DruryOutdoors  Be sure to check out http:\/\/www.druryoutdoors.com for more information, hunts, and more! Music provided by Epidemic Sound http:\/\/player.epidemicsound.com\/ #dodtv ","author_name":"The 100% Wild Podcast","author_url":"https:\/\/www.druryoutdoors.com\/","html":"