{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 360: Are You Speaking to the Right Buyer?","description":"You\u2019re putting content out about your program\u2026 but the leads aren\u2019t coming through.   Before you assume your offer is the problem, ask yourself this question:   Are you actually speaking to the right buyer?   In this week\u2019s episode, I\u2019m sharing a powerful messaging shift that can really impact your sales.   Because many entrepreneurs are speaking to an \u201cideal client\u201d they\u2019ve imagined while ignoring the patterns from the people who are already buying.   During the episode, I talk about: Why your messaging might not be resonating with the people who are ready to buy The two questions you should ask every time someone joins your program How to use buyer insights to create content that converts faster   If you want your content to do more of the selling for you, this episode will help you start speaking directly to the people who are most likely to buy   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I\u2019ll show you how to add $5K\u2013$10K\/month\u2026without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I\u2019d greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap \u201cWrite a Review\u201d & enter a brief review Press send ","author_name":"Market Like a Boss","author_url":"http:\/\/marketlikeaboss.libsyn.com\/website","html":"