{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 19: Espresso Martinis, Magic Hats, and Why "Leads" are Actually People","description":"What happens when you mix almond milk "holiday nog," espresso martinis, and two seasoned coaches talking shop?  You get a masterclass in building a business that actually respects your soul .  In part two of this deep dive, Erin and Elana move past the "Goal Swamp" of Facebook ads and cold metrics to explore what it really means to nurture relationships and lead with a pure heart .  From the library of 700 books to the literal "pointy witch hat" Erin wears for coaching sessions, this episode is about shifting from "how do I make money?" to "how can I truly help?" . In This Episode, We Discuss: The Espresso Martini Experiment: Why Elana is "doctoring" drinks with holiday nog and why staying awake past 9:30 PM is the ultimate entrepreneurial challenge . Beyond the "Lead": Moving away from "robot empire" terminology and focusing on the people already in your orbit . Creating Safety in Marketing: How working backwards from "what does someone need to feel safe spending their time with me?" is more powerful than any $300k revenue goal . Old Lady Wisdom on Rejection: Why rejection isn't personal or final\u2014it\u2019s often just a sign that you haven't created enough safety yet . The Luxury Car Sales Experience: What high-end car sales can teach us about non-pushy, high-integrity invitations . Wearing the "Magic Hat": Why Erin mentally (and sometimes literally) separates "business building days" from "coaching days" to keep the space sacred for her clients .  Memorable Quotes "Are we growing people right now? Like, what are we doing? People are not leads."  \u2014 Elana "There's nothing I can do or not do that's going to bring this person closer if they're not the right person."  \u2014 Erin "My coaching hat is on... it's a pointy witch hat and we're doing magic with clients."  \u2014 Erin For full show notes and to learn more about Erin and Elana's work visit https:\/\/besuperabound.com\/coachingmixer\/ep-19-espresso-martinis-magic-hats-and-why-leads-are-actually-people ","author_name":"The Coaching Mixer","author_url":"https:\/\/besuperabound.com\/coachingmixer","html":"