{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP 289. How to create the WOW factor to help you smash sales records","description":" In this episode, I sit down with John Dwyer, a globally recognized marketing strategist and founder of The Institute of WOW, to break down the creative marketing strategies that help businesses stand out in crowded markets. John has spent decades helping companies generate attention, leads, and sales through what he calls \u201cWOW marketing\u201d\u2014campaigns designed to capture curiosity and give customers a compelling reason to choose you over everyone else. Throughout our conversation, John shares the simple but powerful concept behind the \u201cHappy Meal Toy\u201d marketing strategy\u2014adding an irresistible bonus or incentive to your offer that shifts the conversation away from price and toward value. From creative promotions to attention-grabbing campaigns, he explains how businesses can turn ordinary services into offers that people actually get excited about. We also dive into real-world examples of these strategies in action, including how businesses have generated massive engagement through contests, creative promotions, and incentive-based marketing. John explains why reducing friction in your marketing dramatically increases leads, how simple landing pages outperform complicated funnels, and why creativity often beats bigger ad budgets. His philosophy is simple: Make your marketing impossible to ignore. Toward the end of the conversation, John shares practical ideas contractors and service businesses can implement immediately\u2014from running strategic contests that attract homeowners to using value-driven incentives that turn everyday promotions into powerful lead-generation machines. If you\u2019re a contractor, entrepreneur, or business owner looking for creative ways to attract more customers, generate better leads, and stand out from competitors without competing on price, this episode will open your mind to a completely different way of thinking about marketing.   ","author_name":"The Start Build Grow Show: A Roofing Contractor Podcast","author_url":"http:\/\/startbuildgrowshow.libsyn.com\/website","html":"