{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#270 Lucy Bourne: Find Your Lane And Stick To It.","description":"Lucy Bourne, Director at Oaka Studio, joins Marc for a sharp, honest conversation about how the Microsoft partner ecosystem is evolving - and what partners must do to stay relevant in a market that's shifting fast. She shares her career path, her experience inside Microsoft, and the realities of building and scaling a consultancy in today's channel landscape.&amp;nbsp; Topics include:&amp;nbsp;  The decline of broard LSP models and the rise of specialisation Why partners must lead with industry relevance and customer outcomes What Microsoft really looks for in a partner - metrics, designations, AI readiness How partners should think about focus, vendor strategy, and ideal customer profiles The mindset required to build a modern services business&amp;nbsp;  A practical, insightful episode for Microsoft partners, channel leaders, and anyone shaping the future of the ecosystem. ","author_name":"Channel Chat Podcast","author_url":"https:\/\/www.robertson-sumner.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40526275\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199819210"}