{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours","description":"We just sold out our entire Spring Plant Sale in 48 hours\u2026 and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven\u2019t shared before. If you\u2019ve ever run a promotion and thought, \u201cWhy didn\u2019t this sell as well as I hoped?\u201d... this episode is your behind-the-scenes look at what actually moves the needle. I\u2019m walking you through the anatomy of this year\u2019s Spring Plant Sale launch -- what I changed, what worked better than expected, and a few \u201ca-ha\u201d moments that apply to any kind of farm promotion (not just plant sales). We\u2019ll talk about: Why I focused almost entirely on email (and what happened because of it) The subtle shifts I made to the offer that dramatically increased average order value What I did during the first few hours of the launch that most people overlook And one simple post-purchase move that can shape how your customers behave next time This is part case study, part workshop; and if you\u2019re planning any kind of seasonal promotion, you\u2019ll want to listen. Resources Mentioned: Listen to my podcast from last year's Spring Plant Sale Launch Ep 253, and the discoveries I made then. Do you hear similar themes? Ep 253 How to Build a Spring Plant Sale Promo Campaign What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank You to Our Podcast Sponsors: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you\u2019ll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you\u2019re a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69\/month. Over 15 marketing projects to choose from. \ud83d\udc49 Learn more and enroll at: www.mydigitalfarmer.com\/fms Support the Podcast: Love the My Digital Farmer Podcast? Help me reach more farmer earbuds! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts, because it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. Or forward my weekly email about the show to a farmer! Get on that email list here to get more marketing tips: www.mydigitalfarmer.com\/subscribe ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"