{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"240: What school brands actually are \u2013 3\/5","description":"The Insight Series with Charlie Maughan \u2013 Why school marketing works differently \u2013 The Insight In episode three of \u2018Why school marketing works differently\u2019, Charlie reframes what a school brand actually is \u2014 and why clarity and consistency often matter more than creativity. For prospective parents, brand is not decoration. It\u2019s a risk-reduction mechanism in an emotional, high-stakes decision. What builds confidence isn\u2019t novelty, but familiarity, proof and alignment across every touchpoint. Charlie explores why school marketing behaves less like traditional B2C and more like B2B \u2014where reassurance, accumulated trust and long decision cycles determine whether families move forward with confidence. Episode Links: The B2B Buyer Experience Report \u2013 6sense School Choice: A Research Report - Independent Schools Australia Parents often lack metacognitive insight into what drives school choice decisions. - PLOS ONE The B2B Buying Journey: Key Stages and How to Optimize Them \u2013 Gartner Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Have you heard about imaginate? The bespoke video solution for schools. If you\u2019re ready to take your school\u2019s video to the next level, head to imageseven.com.au\/imaginate ","author_name":"SMC: School Marketing and Communications","author_url":"https:\/\/www.imageseven.com.au\/","html":"