{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Partnering Before Purchasing: How Booz Allen Wins Proprietary Deals Early","description":"Chrissy Cox, VP &amp;amp; Head of Corporate Development, Booz Allen Hamilton \u201cIf we get a banker inbound for a company and we\u2019ve never heard of it before... it\u2019s probably too late.\u201d That\u2019s Chrissy Cox\u2019s rule at Booz Allen Hamilton. It\u2019s also why about 80% of the firm\u2019s deals involve a company it already had a relationship or partnership with. Chrissy explains how her team maps capability gaps with market leaders, looks at hundreds of companies a year, and keeps targets on a watch list until they\u2019re actionable. Liberty IT sat on that list for years before a proprietary deal. She also covers testing culture from the first meeting (including the CEO answer that ended a process on the spot), what made the PAR Government carve-out hard, and why one market leader now owns each integration. Chrissy\u2019s team pulls business leaders, bankers, and PE portfolios together \u201cto create one pipeline,\u201d and she\u2019s clear it can\u2019t be \u201c1-inch deep.\u201d DealRoom Pipeline keeps every target, deal note, contact, and email in one view, with PitchBook data flowing in automatically. See how it works:  click here. ","author_name":"M&amp;A Science","author_url":"http:\/\/www.mascience.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40521530\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40521530"}