{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From $1M Sales to Mexico - Navigating the Realities of Scaling with Meghan Higney | BWI #225","description":"Episode 225 - From $1M Sales to Mexico - Navigating the Realities of Scaling with Meghan Higney   Meghan Higney founded Message to replace "ugly" comfort shoes with sustainable, cork-based footwear. We explore her move from finance to artisan craftsmanship while raising a family. Despite hitting $1 million in sales, she faced cash-flow hurdles. Now living in Mexico, Meghan shows us how to prioritize joy over external corporate expectations.   Key Takeaways Choose the \u201cbetter feeling thought\u201d to manage the intense emotional pressure of building something. We must build businesses around what feels right instead of following outside social expectations. We need to prioritize cash flow because rapid sales growth can actually drain business capital. Use natural materials like cork to create sustainable products that help protect our planet. We should simplify strategy by focusing on key channels rather than getting distracted by success.   Resources Meghan Higney is the founder of Message, a mother to two children, and an established business builder who leads with resilience, integrity, and financial rigor. With a background in finance and investment, she has built a consumer brand under real pressure, navigating cash-flow uncertainty and leadership strain. In 2024, she moved her family to central M\u00e9xico to reshape how she leads and measures success, moving away from unsustainable paths toward a life of longevity and honest communication. She believes entrepreneurship is as much about who you become as what you build. Message Footwear Website: https:\/\/www.wearmessage.com   Message Footwear Instagram: https:\/\/www.instagram.com\/wearmessage   Meghan Higney's LinkedIn: https:\/\/www.linkedin.com\/in\/meghanhigney   Meghan Higney's Instagram: https:\/\/www.instagram.com\/meghigney Connect with Jeanne I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them. For more information on Jeanne's coaching programs for coaches and consultants: \u25cf https:\/\/jeanneomlor.com\/reviews For elite coaching for CEOs, celebrities, and icons: \u25cf https:\/\/jeanneomlor.com\/private-label-advisory Follow Jeanne on Instagram: \u25cf https:\/\/www.instagram.com\/jeanneomlor   ","author_name":"Business. Wealth. Impact.","author_url":"https:\/\/sites.libsyn.com\/501168","html":"