{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Introducing The Psychology of Swag: A New Series on Working Forward","description":"A cheap pen or a lasting symbol of belonging. In this special kickoff to The Psychology of Swag series on Working Forward, Eric Bransteter sits down with branded merchandise strategist Crissy Manwaring to unpack why the physical artifacts companies send say more about their culture than they realize. Drawing from decades of experience, Crissy reveals how thoughtful merchandise can move relationships from transactional to meaningful. Together, they explore the hidden psychology behind why some branded items become trusted favorites while others end up forgotten or discarded, and how leaders can use intentional gifting to strengthen connection across the employee and customer journey. If you care about building people-first cultures, this conversation reframes swag from a marketing afterthought into a powerful strategy for belonging, loyalty, and long-term impact.   Additional Resources: Learn how to build your strategy to swag! Connect with Crissy on LinkedIn Learn more about Robertson Marketing Connect with Eric on LinkedIn Subscribe to PFN\u2019s YouTube for more insights like this! Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network   Key Takeaways: Branded merchandise signals culture, value, and organizational intention. Strategic swag builds belonging across the entire employee journey. Cheap giveaways often create waste instead of lasting brand equity. Physical artifacts strengthen emotional connection more than digital messages. Quality, context, and timing determine perceived value instantly.   ","author_name":"Working Forward","author_url":"https:\/\/peopleforwardnetwork.com\/","html":"