{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"345. Your Email List Is Rotting. Here's the Fix.","description":"Your email list isn't dead \u2014 it just doesn't have a job description yet. \ud83d\ude80 You're showing up, emailing consistently, doing everything right. And yet nobody's clicking, nobody's buying, and the silence is starting to feel personal. Before you clean your list, grow your list, or change your subject lines \u2014 there's one question you need to ask first: what is my list actually for right now? In this episode, I share how I accidentally halved my own list (and my podcast downloads in the same week) by following list-cleaning best practices a little too literally. I also read out a real email from a listener called Beth \u2014 12,200 subscribers, a 60% opt-in conversion rate, growing fast \u2014 and still completely stuck on what to do next. If your list feels like it's not pulling its weight, this one will give you a lot of clarity. \ud83d\udd25 In This Episode: Why "grow your list" and "clean your list" are usually the wrong first questions The real reason a once-converting list quietly stops working (hint: the market shifted) What Beth's story reveals about the difference between list growth and list monetisation The one-sentence exercise that gives your email list a clear job \u2014 and makes everything easier from here \u2728 Proven your course sells but scaling feels like a whole other job? Get a custom scaling roadmap in 30 days - no ongoing agency fees. Business audit + 2 sessions with me + guaranteed profit increase or your money back. Apply at thelaunchlounge.com\/intensive \ud83d\udcab   \ud83d\udc9a \ud83d\udc9a \ud83d\udc9a  Salome   Get full show notes here Follow The Launch Lounge on Instagram. ","author_name":"The Launch Lounge Podcast","author_url":"https:\/\/thelaunchlounge.com\/category\/podcast\/","html":"