{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Gary Vee On Marketing, Micro-Quitting & His New CPG Brand","description":"Gary Vaynerchuk believes the future of CPG might look a lot more like Pok\u00e9mon than packaged goods. We met up with Gary at Expo West 2026, where the entrepreneur and marketing powerhouse discussed Very Luckee, his new better-for-you gummy brand that pairs the promise of ultra-clean ingredients with collectible stickers from his VeeFriends character universe.  In the conversation, Gary explains how the idea came together, why he\u2019s betting big on collectibles as a driver of consumer engagement, how organic social media will power the brand\u2019s growth, and why entrepreneurs should embrace \u201cmicro quitting\u201d when a strategy or product isn\u2019t working. Show notes: 0:20: Gary Vaynerchuk, Co-Founder, Very Luckee \u2013 On location at Expo West 2026, Gary discusses the origins of Very Luckee, its focus on ultra-clean ingredients, and its approach to blending CPG with collectability. He shares his perspective on modern brand building, emphasizing the importance of consistently creating content across multiple social platforms. Gary also highlights the growing role of influencer advocacy and emerging commerce channels. He offers advice for entrepreneurs as well, encouraging founders to let go of tactics that aren\u2019t working while remaining committed to long-term ambitions. Gary also notes that entrepreneurship is a \u201chits-driven\u201d business that requires humility, self-awareness, and a willingness to pivot when necessary. Brands in this episode: Very Luckee, Empathy Wines ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"