{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stop selling courses. Start selling solutions","description":"Want to know why your launches flop? Because you\u2019re pitching your course\u2014instead of solving a laser-focused problem.&amp;nbsp;  True story: I was buried in webinar rewrites, testing 15 versions, feeling stuck. Then my buddy James called and dropped a truth bomb: I\u2019m too tough to ask for help. Once I did, I realized I\u2019d been selling modules, not transformations. Oops.&amp;nbsp;  Today on the podcast I\u2019m unpacking the sales shift you need for 2026: ditch the bulky course pitch and sell the concept that fixes your audience\u2019s pain.&amp;nbsp;  Listen in and discover:  Why pitching \u201call the modules\u201d is a crowd-killer How to craft a webinar-only solution that hooks buyers fast The three elements you MUST teach (and nothing more) How to frame your offer for speed, ease, and instant results&amp;nbsp; The exact words that turn your concept into a \u201cmust-have\u201d&amp;nbsp;  Ready to stop selling products and start selling breakthroughs? Tune in now and turn your next launch into a buyer magnet.&amp;nbsp; Did you enjoy this episode? I\u2019d love it if you\u2019d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG:&amp;nbsp;@iambrandonlucero Facebook:&amp;nbsp;https:\/\/www.facebook.com\/IAmBrandonLucero&amp;nbsp; Website:&amp;nbsp;https:\/\/www.brandonlucero.com&amp;nbsp; ","author_name":"The New Generation Entrepreneur Podcast","author_url":"https:\/\/www.brandonlucero.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40501290\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/dd604c\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199743505"}