{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"235: 30 Years of Marketing in One Conversation (Dean Graziosi)","description":"Dean Graziosi expected 300,000 people at his AI Advantage Summit. 683,000 showed up. 78% had never heard of him before. Here's the 3-day framework he used to go from cold audience to lowest refund rate in 30 years. Dean Graziosi is a 30-year marketing veteran, Tony Robbins' business partner, and former infomercial marketer who built his career reaching millions of people before the internet existed. In this conversation, Dean reveals: \u2022 Why he starts every campaign with pain, not product \u2022 The infomercial avatar: "Mom puts the baby down, sits on the couch" \u2022 How he got 683,000 business owners to a free 3-day event \u2022 Why 78% of attendees had never heard of him before \u2022 The "12 minutes of selling in 9 hours" framework \u2022 Why he NEVER sells on Day 1 (and what he does instead) \u2022 "Ripening green fruit" \u2014 the patience strategy that doubles revenue \u2022 Alex Hormozi's advice that made him rewrite the entire script \u2022 Why he condensed a 6-month program to 35 days   \ud83d\udcda FREE RESOURCE: Get Dean's 3-Day Launch Event Playbook + Event Framework Worksheet \u2192 https:\/\/podcast.stu.me    CONNECT WITH DEAN: \u2022 Website: https:\/\/deangraziosi.com  \u2022 Instagram: https:\/\/instagram.com\/deangraziosi  \u2022 AI Advantage Summit: https:\/\/aiadvantagesummit.com    CONNECT WITH STU: \u2022 Website: https:\/\/stu.me  \u2022 Book "Predictable Profits": https:\/\/a.co\/d\/4GIi1uz  \u2022 Instagram: https:\/\/instagram.com\/stumclaren  \u2022 Podcast: https:\/\/podcast.stu.me  \u2022 Membership.io: https:\/\/membership.io    Subscribe for new episodes every week. ","author_name":"Marketing Your Business - Marketing Strategies for Business Owners","author_url":"https:\/\/membership.io","html":"