{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Science of Decision Making - Mastering Choice Architecture with Kai-Markus M\u00fcller | BWI #224","description":"Episode 224 - The Science of Decision Making - Mastering Choice Architecture with Kai-Markus M\u00fcller &amp;nbsp; Kai-Markus M\u00fcller is a professor and researcher who discovered that our decisions aren't as rational as we think. He moved from traditional science to creating the Neuro-Pricing trademark. We explore how he helps businesses use choice architecture and brain science to set perfect prices and understand what customers truly value subconsciously. &amp;nbsp;  Key Takeaways   Use choice architecture to influence how customers make decisions through defaults and subscriptions.   Present a high-priced &quot;Prada sweater&quot; anchor to make your target products feel affordable.   Measure subconscious brain waves to find the exact price point that fits customer expectations.   Recognize that your sales team\u2019s own value perception often limits your potential business revenue.   Shift from selling technical product features to addressing the customer\u2019s true psychological drivers.   &amp;nbsp;  Resources &amp;nbsp; Kai-Markus M\u00fcller is a professor of consumer behavior, pricing researcher, entrepreneur, and advisor known for NeuroPricing\u00ae and international media appearances.   Kai-Markus M\u00fcller\u2019s Website: https:\/\/www.kai-markus-mueller.com &amp;nbsp; Kai-Markus M\u00fcller\u2019s LinkedIn: https:\/\/www.linkedin.com\/in\/kaimarkusmueller   Connect with Jeanne I believe that Anything is Possible and that people have the genius within them to find and live in their Genius Zone, their ultimate potential, and to live in abundance without burnout and without burning those who surround them. &amp;nbsp; For more information on Jeanne's coaching programs for coaches and consultants: \u25cf https:\/\/jeanneomlor.com\/reviews &amp;nbsp; For elite coaching for CEOs, celebrities, and icons: \u25cf https:\/\/jeanneomlor.com\/private-label-advisory &amp;nbsp; Follow Jeanne on Instagram: \u25cf https:\/\/www.instagram.com\/jeanneomlor &amp;nbsp; ","author_name":"Business. Wealth. Impact.","author_url":"https:\/\/sites.libsyn.com\/501168","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40496665\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40496665"}