{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"455. The Real Language of Luxury Wedding Experiences, with Emily Burton Designs","description":"\ud83d\udc4b Join My Circle Community: https:\/\/shifting-focus-with-john-bunn.circle.so\/ If you think luxury is about venues and budgets, you are missing it. Luxury is about experience. And if you do not understand how to create one, you will stay stuck in the middle. In this episode of Shifting Focus, I sit down with Emily Burton to unpack what actually separates high-end planners from everyone else. Emily started as a floral designer and built her way into becoming a sought-after luxury wedding planner on St. Simons Island. Her growth was not accidental. It was intentional. It required refining her brand, elevating presentation, deepening client relationships, and understanding how experience drives value at the highest levels. We talk about what it takes to transition into the luxury market, how to design an elevated client journey, why networking is more about trust than transactions, and how personal connection becomes your greatest competitive advantage. If you want to move upmarket without becoming someone you are not, this episode will give you a clearer target. Connect with Emily Burton: Website: https:\/\/emilyburtondesigns.com\/ Instagram: https:\/\/www.instagram.com\/emilyburtondesigns\/ \ud83c\udfa7 Listen to the podcast on your favorite platform: https:\/\/bit.ly\/4owsWiM \ud83d\udcf1 Instagram: John Bunn - http:\/\/bit.ly\/2AYTiE2 John Bunn Films: https:\/\/bit.ly\/43S3866 Get in Touch: \u2705 Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: \u2b50\ufe0f Bride and Groom Video - John's Personal Editor for Video: https:\/\/bridengroom.video\/johnbunn\/ - $100 off the first project of $400, promo code JOHNBUNN100 \u2b50\ufe0f Get 1500 Free Edits with Imagen.ai: https:\/\/imagen-ai.com\/?ref=johnbunn \u2b50\ufe0f Wanderlust Videos - Wedding Video Editing:&amp;nbsp; http:\/\/bit.ly\/46JuGyF - 10% Off discount code: JOHNBUNN10 \u2b50\ufe0f Vidflow - Deliver your films and photos with the best - Try it free here https:\/\/signups.vidflow.co\/ref\/johnbunn \u2b50\ufe0f Musicbed - The Best Place to License Music: https:\/\/bit.ly\/45HQjhC - 14 day free trial \u2b50\ufe0f Inly - CRM for creatives: https:\/\/bit.ly\/41Akxkf - 10% off with promo code JOHN \u2b50\ufe0f Storymix Media - Wedding Video Editing: https:\/\/bit.ly\/47rrN5E \u2b50\ufe0f Lemlii -&amp;nbsp; CRM for creatives: https:\/\/bit.ly\/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) \u2b50\ufe0f Multiply Media - https:\/\/bit.ly\/46OdZCe - 15% off with promo code JOHNBUNN \u2b50\ufe0f PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https:\/\/www.plotline.pro\/?via=john \u2b50\ufe0f Spingle - AI culling and editing - https:\/\/bit.ly\/4m80XnZ - 2 week free trial \u2b50\ufe0f Honeybook - CRM for creatives: https:\/\/bit.ly\/4lmrKvf - 30% off \u2b50\ufe0f Gamut - Color Presets and LUTs: https:\/\/gamut.io\/product\/luxe\/?gamut=johnbunn \u2b50\ufe0f Flodesk - Emails Made Easy: https:\/\/bit.ly\/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters: 00:00 Introduction to Emily Burton 03:10 Emily's Journey from Floral Design to Planning 06:39 Current Business Landscape and Clientele 11:40 Transitioning into Luxury Weddings 16:42 Designing a High-End Client Experience 22:02 Understanding the Language of Luxury 29:05 Presentation, Positioning, and Networking 37:11 Green Flags in Vendor Collaboration 45:47 Building Genuine Relationships in the Luxury Market 52:33 Personal Touch and Long-Term Reputation 53:08 Why Experience Is the Real Product ","author_name":"Shifting Focus with John Bunn","author_url":"http:\/\/howtofilmweddings.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40447395\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199618715"}