{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"20Growth: Inside Lovable's $400M ARR Growth Machine | How Lovable Does Product Launches | How Lovable Hacks Social To Make Posts Go Viral | How Lovable Makes Every Employee a Brand with Elena Verna","description":"Elena Verna is the Head of Growth at Lovable, one of the fastest growing companies in the world having hit $400M in ARR in just 18 months. Prior to Lovable, Elena was Head of Growth at both Dropbox and Miro.&amp;nbsp; AGENDA: 00:00 \u2013 Why \u201cGrowth Is Now a Trust Problem\u201d (Not a Marketing Problem) 06:10 \u2013 Is SEO Dying Because of AI Search? 07:00 \u2013 Did Lovable\u2019s Growth Come From the Founder\u2019s Personal Brand? 08:30 \u2013 Why Every Founder Should Push Employees to Be Marketers? 13:10 \u2013 Why Every Employee at Lovable Ships Code (Even Marketing) 21:20 \u2013 Why Paid Marketing in Year One Is a \u201cDeath Trap\u201d 31:50 \u2013 Why Annual Subscriptions Are the Wrong Monetization Model for AI 37:00 \u2013 If Elena Had an Unlimited Marketing Budget, What Would She Do? 48:00 \u2013 How Lovable Does Product Launches &amp;nbsp; ","author_name":"The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch","author_url":"http:\/\/www.thetwentyminutevc.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40446615\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199616720"}