{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"ROAS as a watermelon &amp; optimising your tool stack with Bissell's Antoine Deventer","description":"A great ROAS can be a watermelon: green on the outside, bleeding on the inside. Antoine Deventer, Senior Integrated Performance Marketing Specialist at Bissell, joins the Shiny New Object Podcast to talk about what happens when you stop optimising to vanity metrics and start focusing on real growth. We cover Amazon\u2019s evolution into a full-funnel media powerhouse, why \u201ctool stack navigation\u201d is a modern marketer\u2019s superpower, and the daily discipline that turns impressions into intelligence (breakfast: budgets + KPIs; lunch: root-cause analysis with the agency; dinner:&amp;nbsp; we'll see...) &amp;nbsp; #marketingpodcast #modernmarketing #toolstackactivation #roas  &amp;nbsp; ","author_name":"Shiny New Object - a Marketing Podcast","author_url":"https:\/\/automatedcreative.net\/shiny-new-object-marketing-innovation-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40414250\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199555005"}