{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Transparency, Leadership, Sugar &amp; Food Industry Reinvention with Kash Rocheleau","description":"S6:E26 Consumers want healthier food. But building those products is far more complex than most people realize.   Queue Up Episode In this episode of Small Business Stories, Dr. LL sits down with Kash Rocheleau, CEO of Icon Foods, to explore the intersection of food innovation, consumer behavior, and leadership. If people don\u2019t trust you, they won\u2019t buy from you. If consumers don\u2019t understand what\u2019s inside a product, they question everything about it. Kash shares insights from inside the ingredient supply chain and explains how consumer trends, health movements, and industry innovation are reshaping the future of food.   \ud83d\udc64 Guest Kash Rocheleau CEO, Icon Foods Food industry executive specializing in sugar reduction ingredients   Core Problems \u2022 The technical challenge of reducing sugar in food products \u2022 Confusion surrounding \u201cclean label\u201d and health claims \u2022 Leading teams and companies through industry disruption   Practical Takeaways \u2022 Transparency builds stronger consumer trust \u2022 Leadership requires both strategy and compassion \u2022 Market trends often reveal deeper shifts in consumer priorities   Timestamps 02:30 What Icon Foods does in the ingredient supply chain 05:20 The rise of sugar reduction in consumer products 14:00 Why \u201cclean label\u201d terminology creates confusion 21:00 Building a growth mindset inside teams 27:00 Women in leadership and speaking with conviction   Who This Episode Is For \u2022 Entrepreneurs building product-based businesses \u2022 Leaders navigating fast-changing industries \u2022 Consumers interested in food innovation  Invisible brands don\u2019t make money. Invisible complexity creates misunderstanding. Season 6 of Small Business Stories continues decoding the patterns that shape how businesses are seen, trusted, and understood. Subscribe and share if this episode resonates. &amp;nbsp; &amp;nbsp; &amp;nbsp; \u2705 Subscribe for weekly conversations on entrepreneurship \ud83d\udd01 Share this episode with someone who needs to be heard Follow STEERus on social media: YouTube:&amp;nbsp;https:\/\/www.youtube.com\/@DrLLSmallBusiness&amp;nbsp; Instagram: https:\/\/instagram.com\/steerus LinkedIn: https:\/\/www.linkedin.com\/company\/steerus Twitter: https:\/\/x.com\/steerus_io #food&amp;nbsp;#healthyfood #sugar #entrepreneur #smallbusiness ","author_name":"Small Business Stories","author_url":"https:\/\/steerus.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40407385\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199535900"}