{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"354 Stop Selling the Product & Start Building the Offer","description":" Are you selling a product?... or are you selling an OFFER? Most farmers think they\u2019re selling the product. \u201cI sell lamb chops.\u201d \u201cI sell bouquets.\u201d \u201cI sell eggs.\u201d But customers don\u2019t actually buy products. They buy offers. In this episode, I unpack the difference between the two, and why learning how to build an offer around your farm product can dramatically increase your sales. If you\u2019ve ever felt stuck thinking, \u201cI just have this product\u2026 how do I sell it?\u201d this episode will open your eyes to a whole new way of thinking about marketing. You\u2019ll learn what an offer actually is, why it matters, and how to start spotting powerful offer ideas everywhere you look. Resources  Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 236 \u2013 How to Raise Your Prices (and Make More $) Using Price Anchoring https:\/\/directory.libsyn.com\/episode\/index\/id\/28288169 Ep 334 \u2013 The Anatomy of a Great Email Offer \u2014 An Audit https:\/\/directory.libsyn.com\/episode\/index\/id\/38448215 FunctionHealth.com -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399\/year, and covers the tests! Use this affiliate link and get $25 off. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood \u2014 all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon\u2019s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission \u2014 without handling inventory, packing, or delivery. It\u2019s an aligned, ethical way to expand your product suite and serve your customers well. If you\u2019re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School, my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you\u2019ll get: \u2705 Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) \u2705 Templates & swipe files to save you hours of work \u2705 Live coaching calls every month for strategy & support Inside, you'll get access to over 15 marketing projects like: -Creating a promotion calendar that drives consistent sales -\ud83d\udee0\ufe0fSetting up & optimizing your Google Business Profile -Writing high-converting emails (nurture, promotions, onboarding) -Auditing & improving your sales funnel -Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.   ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"