{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Annual Planning Isn\u2019t Failing Because You\u2019re Lazy with Dr. Shannon Irvine","description":" It\u2019s failing because your brain is not designed to run on 12\u2011month wish lists and 10\u2011year fantasies. Every December you build the big plan\u2026 and by February you\u2019re back in firefighting mode. In this episode of the Epic Success Podcast \/ Scaled CEO Show, I\u2019m breaking down the 90\u2011Day Scaling System we install with clients so the business keeps growing while you work sane hours. Here\u2019s the truth: You don\u2019t have a discipline problem. You have a planning problem. Your brain hates vague, distant goals. It wants clear, immediate wins. Annual plans are too abstract to feel real, so your nervous system quietly defaults back to \u201cjust survive this week.\u201d Instead of one giant plan you fail at, we run repeating 90\u2011day cycles that your brain and your business can actually execute. Inside this episode, I walk you through: \u25cf Step 1: Set a Simple 3\u20135 Year Direction How to ditch the 10\u2011year fantasy and define a clear 3\u2011year target for revenue, profit, and your CEO hours, so every 90\u2011day cycle has a real direction without over\u2011planning. \u25cf Step 2: The 90\u2011Day Self\u2011Scaling Cycle (Diagnose \u2192 Decide \u2192 Do) How to choose ONE primary constraint (Growth, Team, or Profit\/Capacity), pick a single Critical Number to move, and then lock in up to three scaling projects that actually move that number\u2026 instead of 37 random to\u2011dos that go nowhere. \u25cf Step 3: The 67\u2011Day Execution Sprint Inside Each 90 Days Why it takes about 67 days to wire a new automatic pattern in your brain, and how to structure your cycle so you repeat the same core actions, at the same times, in the same order long enough to become a different CEO\u2026 not just have another \u201cNew Year, New You\u201d week. I also show you how this Scaling System snaps into: Your CEO System (calendar, dashboard, weekly rhythm), and Your Team System (owners, scorecards, and accountability) \u2026so your goals stop living in a Google Doc and start living in your calendar, dashboard, and weekly meetings. If you\u2019re tired of building beautiful annual plans you abandon by February\u2026 If you want a simple way to keep the business growing every quarter without grinding harder\u2026 And if you\u2019re ready to run 90\u2011day cycles your brain can actually execute\u2026 This episode is for you. YouTube: https:\/\/www.youtube.com\/@dr.shannonirvine Website: https:\/\/drshannonirvine.com\/podcast Instagram: https:\/\/www.instagram.com\/drshannonirvine\/?hl=en Podcast (Apple): https:\/\/podcasts.apple.com\/us\/podcast\/epic-success-with-dr-shannon-irvine\/id1238559008 Spotify: https:\/\/open.spotify.com\/show\/13gkDSIPRz47ut5eshIynY   ","author_name":"Epic Success with Dr Shannon Irvine","author_url":"http:\/\/www.drshannonirvine.com","html":"