{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2376 - Extreme Makeover - Roofing Damage Letter","description":"Wednesday\u2019s podcast proves that just knowing a lot about your business doesn\u2019t mean that you necessarily have any idea how to talk intelligently about your business in your marketing. The tendency, for most business owners, is to start spewing platitudes instead of really getting down to telling their story. Rich is going to share with you a letter from the owner of a roofing company that got basically NO results\u2026 and you\u2019ll quickly hear why. Rich takes and completely resurrects the letter and makes it so it actually WORKS. ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40389630\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40389630"}