{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Kathy Cruz: The Planner Launch That Hit from a \u201cCrappy\u201d Video Ad","description":"Kathy Cruz is the founder of Savvy Shopkeeper, where she helps brick-and-mortar retail owners grow with stronger systems, clearer decision-making, and real financial confidence. In this episode, Kathy shares what happened when she joined Get Paid Marketing and finally started running ads with a real plan \u2014 starting with a time-sensitive planner launch that became her best one yet. We talk about what made the ads work (even when the creative wasn\u2019t perfect), why she\u2019s willing to break even on a front-end offer, and how one product can quietly become the trust-builder that drives bigger conversions later. This Week on the Get Paid Podcast:   The simple ad test that helped Kathy make this her best planner launch yet   Why \u201cperfect creative\u201d isn\u2019t the goal \u2014 and what mattered more   How she uses a planner as a trust-builder (not just a product)   The membership decision that makes her community feel safe   How her framework helps store owners stop making emotional decisions and start using real data   About Kathy Cruz: Kathy Cruz is the founder of Savvy Shopkeeper, where she supports independent brick-and-mortar retailers through practical strategy, coaching, and education. She\u2019s also the host of the Savvy Shopkeeper Retail Podcast and leads Master Shopkeepers, a mastermind and peer community for store owners who want to grow with stronger systems and smarter planning. &amp;nbsp; Mentioned in this episode:   Get Paid Marketing (GPM) clairepells.com\/getpaid&amp;nbsp;&amp;nbsp;   Savvy Shopkeeper (website) https:\/\/savvyshopkeeper.com\/&amp;nbsp;   Master Shopkeepers&amp;nbsp; https:\/\/savvyshopkeeper.com\/master-shopkeepers\/&amp;nbsp;   Savvy Shopkeeper Retail Podcast https:\/\/savvyshopkeeper.com\/podcast\/     Now it\u2019s time to GET PAID ","author_name":"The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss","author_url":"http:\/\/clairepells.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40386120\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/ec4b03\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40386120"}