{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How client needs are changing and what opportunities this creates for firms","description":" In this episode of the\u202fFuture of the Firm\u202fpodcast, Nicki Wakefield, Global Clients and Industries Leader at PwC, joins Emma Carroll, Head of Client Voice at Source, to talk about how client needs are changing and the opportunities this creates for firms.   Nicki shares her insights on the shift towards long-term partnerships that focus on deeply understanding the client's unique context, working towards measurable outcomes, and building solid foundations in data and strategy to effectively scale AI.  In this episode, we explore the following questions and more:  How are clients' priorities and the services they'll need changing?  How are clients responding to industry convergence?  What is changing about how clients want to work with consulting firms?   How are new client needs creating opportunities for consulting firms?   Where do firms go wrong when it comes to understanding their clients?  In this ever-shifting professional services landscape, it's crucial to be on top of how clients' needs and priorities are changing as the world does. This conversation provides crucial insight and expertise to help turn client pain points into opportunities for your firm.   If you enjoyed this conversation,\u202fdon't\u202fmiss our sister podcast,\u202fBusiness Leader's Voice. In this\u202fseries, we talk directly to business leaders about what is disrupting their industries, what occupies their headspace, and what it is really like for them to work with professional services firms.\u202f  ","author_name":"The Future of the Firm","author_url":"https:\/\/www.sourceglobalresearch.com","html":"