{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Hedonic Hunger, Ultra-Processed Foods, and Why \u201cEat Less\u201d Fails","description":"Why do we keep eating when we\u2019re not physically hungry? Episode #248 \ud83c\udf99\ufe0f Dr. Jason Fung and Dr. Terri Lance explore hedonic hunger\u2014the drive to eat for pleasure rather than physical need. In this episode, Terri and Dr. Fung examine how ultra-processed foods are engineered to maximize reward, how dopamine and food addiction shape eating behavior, and why the advice to simply \u201ceat less\u201d misses the real problem. They also explore conditioned hunger and how environment, advertising, and daily habits can drive eating even when the body does not physically need food. This conversation challenges simplistic calorie-focused advice and reframes overeating through a biological and behavioral lens. \ud83d\udc49 What you\u2019ll learn: \u2022 What hedonic hunger is and how it differs from physical hunger \u2022 How ultra-processed foods are engineered to maximize pleasure and minimize satiety \u2022 Why some foods can trigger addictive eating patterns \u2022 How food addiction parallels other addictions in the brain \u2022 Why \u201ceat less\u201d fails to address the real issue \u2022 How conditioned hunger and environment influence eating behavior \u23f1\ufe0f Timestamps 00:00 \u2014 Why we eat for pleasure, not just hunger 02:29 \u2014 What hedonic hunger really is 05:15 \u2014 How ultra-processed foods are engineered for reward 08:19 \u2014 Food addiction and why moderation advice can fail 12:45 \u2014 Why identifying the real problem matters 19:23 \u2014 Conditioned hunger and the food environment 23:20 \u2014 Social influence, habits, and automatic eating 27:21 \u2014 Using behavioral psychology to change eating patterns 33:06 \u2014 Why this is not your fault 38:20 \u2014 Mindset shifts, real food, and changing the conversation \ud83d\udcdd Transcript The transcript for this episode is available on our website: https:\/\/www.thefastingmethod.com\/podcasts\/ \ud83d\udc9b Community Support Join The Fasting Method Community for guidance, accountability, and coaching support: https:\/\/www.thefastingmethod.com\/community\/ \ud83d\udcd8 The Hunger Code Pre-Order Bonus Bundle Order The Hunger Code by Dr. Jason Fung and receive access to a powerful bonus package, including The Hunger Code Masterclass and a guided 5-Day Fasting Reset, hosted by Dr. Jason Fung and The Fasting Method coaching team. \u23f0 Deadline to claim the gift bundle: March 22 \ud83d\udc49 Learn about the Masterclass + 5-Day Reset: https:\/\/www.thefastingmethod.com\/the-hunger-code-masterclass-5-day-fasting-reset\/ \ud83d\udc49 Claim your gift after pre-ordering: https:\/\/www.doctorjasonfung.com\/gift-with-purchase-offer \u2728 Partner Offer \ud83e\uddea Curious about Aeira? Learn more at drinkaeira.com and use the discount code podcast10 for 10% off Aeira products. \ud83d\udce3 Connect With Us Instagram: https:\/\/www.instagram.com\/fastingmethod\/ Facebook Page: https:\/\/www.facebook.com\/TheFastingMethod Facebook Group: https:\/\/www.facebook.com\/groups\/obesitycodenetwork \u26a0\ufe0f Disclaimer This podcast is for educational purposes only and is not a substitute for professional care by a doctor or other qualified medical professional. You should always speak with your physician or other healthcare professional before doing any fasting, changing your diet, taking or adjusting any medication or supplements, or adopting any treatment for a health problem. The use of any products or services purchased does not create a healthcare provider\u2013patient relationship. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease. ","author_name":"The Fasting Method Podcast","author_url":"https:\/\/www.thefastingmethod.com","html":"