{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"232: She Launched a Membership Before Building It (Here's What Happened) - Krystal Schouten","description":"Krystal Schouten launched her membership before anything was built\u2014and it worked. She helps women stop peeing their pants (yes, really), and in this episode, she reveals the limiting belief that almost held her back. Krystal Schouten is a pelvic floor fitness specialist who helps women overcome incontinence and regain confidence. In this episode, she shares her journey from one-on-one personal training to launching a membership - including the fear that almost stopped her. We talk about: \u2022 The "welcome to motherhood" myth she's fighting against \u2022 How COVID forced her to pivot (and her mom pushed her to keep going) \u2022 The limiting belief "I can't be big" and where it comes from \u2022 The $2\/day reframe that makes membership pricing accessible \u2022 Why she launched her membership before anything was built \u2022 How she handles the emotional roller coaster of entrepreneurship \ud83d\udcda FREE RESOURCE: Get Krystal's Founding Member Launch Checklist + Pricing Reframe Script \u2192 https:\/\/podcast.stu.me   CONNECT WITH KRYSTAL: \u2022 Instagram: https:\/\/instagram.com\/fitness.reset  \u2022 Website: https:\/\/fitnessresetinfo.com  \u2022 Membership: The Body Reset Method  CONNECT WITH STU: \u2022 Website: https:\/\/stu.me  \u2022 Book "Predictable Profits": https:\/\/a.co\/d\/4GIi1uz  \u2022 Instagram: https:\/\/instagram.com\/stumclaren  \u2022 Podcast: https:\/\/podcast.stu.me  \u2022 Membership.io: https:\/\/membership.io  Subscribe for new episodes every week. ","author_name":"Marketing Your Business - Marketing Strategies for Business Owners","author_url":"https:\/\/membership.io","html":"