{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why &quot;Good Proofing&quot; Your Company Matters: A Conversation with William Holsten","description":"In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with William Holsten, a self-described &quot;business mistake prevention specialist&quot; and former brand manager and innovator with nearly 40 years in corporate America. William shares the behind-the-scenes story of launching a family side-gig that invented and patented \u201cPitch Burst,\u201d a water balloon party game that took off\u2014with some surprising (and costly) mistakes along the way. From dealing with breakdowns and refunds to learning tough lessons about product durability, William dives deep into the real-life Edison moments that shaped his approach to preventing business blunders. He reveals practical tools and strategies drawn from his workshops and his new book\u2014offering actionable advice to help entrepreneurs and small business owners avoid the most common, preventable errors. Whether it's understanding your customer journey, building resilient products, or running a pre-mortem on your next big project, this episode is packed with insight, honesty, and humor about the power of embracing and learning from failure. Visit williamholsten.com for more information on William\u2019s resources, book, and upcoming courses! *Contact Ed Parcaut:** - \ud83c\udf0d Website: [edparcaut.com](http:\/\/edparcaut.com) - \ud83d\udcf1 Twitter: [@edparcaut](https:\/\/twitter.com)  #InnerEdisonPodcast #EdParcaut #WilliamHolsten #BusinessMistakes #LearningFromFailure #Entrepreneurship #StartupLessons #BusinessAdvice #SmallBusiness #MistakePrevention #Innovation #Mentorship #BusinessGrowth #Leadership #BusinessSuccess #AvoidMistakes #BusinessLessons #BusinessJourney #FailForward #Resilience ","author_name":"Inner Edison Podcast by Ed Parcaut","author_url":"http:\/\/inneredison.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40326680\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199274340"}