{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Stop Looking Sideways: Why Most Service Businesses Sound the Same","description":"  Most service businesses don\u2019t sound boring because they have nothing to say. They sound boring because they\u2019re watching everyone else while they say it.   This episode is about what happens when you stop looking sideways, stop borrowing the room\u2019s language, and start deciding what you actually believe.   I\u2019m Veronica Di Polo, a marketing + messaging consultant based in Moraira, Spain. I help service businesses get chosen faster by fixing the words that make buyers hesitate.   Read the blog I mention in this episode: https:\/\/www.veronicadipolo.com\/post\/podcast-recording-process   Get the \u201cCan They Find You?\u201d Sprint: https:\/\/veronicadipolo.mykajabi.com\/aisprint   \ud83d\udcec V\u2019s Emails (what I won\u2019t post): https:\/\/veronicadipolo.mykajabi.com\/vdaily   _______________________   \ud83c\udfa7 Enjoyed the episode? Screenshot and tag  @veronicadipolo  @brandingmomentum  on IG or on TikTok  @brandingmomentum TikTok.   \u2728 Leave a review on Apple Podcast, it helps the right people find the show. ","author_name":"Branding Momentum with Veronica Di Polo","author_url":"https:\/\/veronicadipolo.mykajabi.com\/podcasts\/branding-momentum-with-veronica-di-polo","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40316010\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199241710"}