{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The 25% Rule: Build a Lighthouse Business (Without Burnout) with Erin Bradley","description":"                                          In today\u2019s episode on The 25% Rule: Build a Lighthouse Business (Without Burnout), Erin Bradley shares: Freedom has a feeling. The goal isn\u2019t \u201cdo more to feel better.\u201d It\u2019s designing a business plan that feels so good you naturally take action \u2014 without dread, resistance, or procrastination. Start with your \u201cWHO\u201d before tactics. If you\u2019re operating from \u201cI\u2019ll take any client,\u201d you\u2019ll often attract (and tolerate) misaligned relationships that drain your energy and blur your boundaries. Use the \u201c25% Rule\u201d to stay emotionally steady. 25% of people will love you no matter what, 25% won\u2019t, and 50% are in the middle. When someone doesn\u2019t choose you, it doesn\u2019t have to be personal \u2014 \u201cnot my 25%.\u201d Organize your CRM like a garden. Identify the \u201chell yes\u201d people first \u2014 those who energize you. You can still market to everyone, but be deeply intentional with the 25% you truly love serving. Replace \u201csales pressure\u201d with a catalyst for real conversation. When you lead with value and curiosity (not an agenda), you become magnetic \u2014 like a lighthouse. The right people find you.                                           About Erin Bradley Erin Bradley is a speaker and business coach, bestselling author, and host of the real estate podcast Pursuing Freedom. As a mortgage lender, Erin learned the hard way just how hard entrepreneurship and success in sales can be. From flat broke to 6 figures, and then to burnout, Erin and her team have been through it all! Erin operates under the mindset that you never give up, and you never settle, in life or in business. Anything is possible when you have the right mindset, great systems, and an amazing team. Erin is passionate about helping others design their ideal life, then create a business that is a vehicle to support that lifestyle, rather than rob you of it. And she\u2019s on a mission to help you believe in, and achieve your biggest dreams! How to Connect With Erin Bradley Business Facebook Page: https:\/\/www.facebook.com\/PursuingFreedomOfficial Instagram: https:\/\/www.instagram.com\/pursuingfreedomofficial\/ LinkedIn Page: https:\/\/www.linkedin.com\/in\/erin-bradley\/ Recommended Resources  Complimentary Happiness & Fulfillment Assessment: https:\/\/pursuingfreedom.com\/happiness Pursuing Freedom Collective: https:\/\/pursuingfreedom.com\/collective Pursuing Freedom Academy: https:\/\/pursuingfreedom.com\/academy Get a copy of Pursuing Freedom on Amazon here. Subscribe to the Pursuing Freedom podcast on Apple Podcasts, Spotify or your podcatcher of choice for weekly inspiration and strategies. ","author_name":"Pursuing Freedom: Helping Realtors & Mortgage Lenders Build Profitable, Scalable Businesses and Lives They Love \u2014 No Hustle, No Burnout","author_url":"https:\/\/www.pursuingfreedom.com\/podcast\/","html":"