{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"297: How to Raise Your Prices Without Losing Patients","description":"I've heard every excuse about why wellness practitioners don\u2019t raise their rates. Things like \u201cmy patients can\u2019t afford it,\u201d or \u201cI don\u2019t know enough to charge more,\u201d or even \u201cwhat if they leave?\u201d The underlying fear that keeps your prices low isn't about the money. It's about what you believe you actually deserve. I recently raised my fees \u2013 by only $20. And I laughed at myself - because I know I'm worth more than that. But that small number told me something important: even I get comfortable with what I\u2019m charging. And comfortable is where practices quietly plateau. In this episode I'm getting real about the actual fears that keep practitioners from raising their rates every so often. The belief that your patients can't afford more is simply not true. The idea that you need to know more before you deserve more isn\u2019t true either. People pay for what\u2019s important to them. Period. I\u2019ll also share the exact language to use with your patients when your prices go up \u2013 you\u2019ll be able to communicate the change with confidence, no justification or over-explaining. You\u2019ll be surprised at how many people won\u2019t even bat an eye. Because the value the work you do.   ","author_name":"The Clinical Entrepreneur","author_url":"https:\/\/www.rondanelson.com\/","html":"