{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"279 AI in marketing automation and Salesforce Marketing Cloud","description":"Guest: Selim Sevim Language: English Duration: 25:37 min Selim Sevim joins IT Talks to explain how AI is starting to reshape marketing automation and why adoption is still slower than many expect. Selim shares how he helps clients use data more efficiently, build automated journeys, and connect Marketing Cloud with other systems. The episode covers Salesforce\u2019s AI direction (including Agentforce, Data Cloud, and Einstein features like send-time optimization), as well as practical use cases: testing\/verification, reporting, and predicting campaign performance. We also discuss risks, privacy, and what\u2019s needed inside organizations to scale AI successfully. &amp;nbsp; ","author_name":"IT Talks by Redpill Linpro","author_url":"http:\/\/ittalks.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40309840\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199209700"}