{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"230: Why Most Webinars Fail (It's Not What You Think)","description":"My client Lisa came to me and said, "Stu, I am terrible at selling." She wanted to revamp her entire webinar presentation. But when we broke down the numbers, we found something she never expected.   Lisa wasn't bad at selling at all. Her close rate was actually strong. The real problem? She wasn't getting enough people into the room in the first place. It was a traffic and show-up problem, not a selling problem. And once we identified that, the solution became simple.   In this episode, I walk you through the 6 conversion points in any webinar funnel -- the chain of events that determines whether your webinar works or falls flat. Most business owners look at the whole thing and say "this isn't working." But when you break it down link by link, the answer becomes obvious.   In this episode, you'll learn: \u2022 The 6 conversion points in every webinar funnel (and how to diagnose each one) \u2022 Why "I'm bad at selling" is almost never the real problem \u2022 How to tell if your bottleneck is traffic, opt-in, show-up, stay-on, close, or follow-up \u2022 Why attendees who interact through Q&A and polls are 30% more likely to buy \u2022 The follow-up stat most people ignore: 25% of webinar sales happen after the event   \ud83d\udce5 RESOURCE: Grab the resources from this episode at https:\/\/podcast.stu.me    CONNECT WITH STU: \u2022 Website: https:\/\/stu.me  \u2022 Book "Predictable Profits": https:\/\/a.co\/d\/4GIi1uz  \u2022 Instagram: https:\/\/instagram.com\/stumclaren  \u2022 Podcast: https:\/\/podcast.stu.me  \u2022 Membership.io: https:\/\/membership.io    Subscribe and leave a review if this episode helped you. ","author_name":"Marketing Your Business - Marketing Strategies for Business Owners","author_url":"https:\/\/membership.io","html":"