{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why do we choose the \u2018quick fix\u2019 over tried-and-true cancer prevention?","description":"In this episode of From Bench to Bedside and Beyond, Fred Hutch psychologist and public health researcher Dr. Jonathan Bricker, who holds the Endowed Chair in Cancer Prevention, talks to Diane Mapes about why people embrace dietary supplements, which are unregulated by the FDA and require no safety or scientific studies, and turn away from science-based cancer prevention like the HPV vaccine. \u201cIt\u2019s not about ignorance or misinformation,\u201d Bricker said. \u201cIt\u2019s about a basic human desire to avoid discomfort and to have control.\u201d Takeaways:  Many people take supplements in order to improve health and avoid cancer.  But large clinical trials led by Fred Hutch have found some supplements actually promote, not prevent, cancer.   At the same time, vaccine hesitancy is increasing \u2013 even for safe, long-studied vaccines that actually prevent cancer.  What\u2019s the psychology behind our willingness to embrace \u2018quick fixes\u2019 like supplements and peptides even when there\u2019s little science behind their efficacy, and turn away from tried-and-true cancer prevention like the HPV vaccine?  It\u2019s about a \u2018basic human desire to avoid discomfort and to have control,\u2019 Bricker said.  Dietary supplements \u2018aren\u2019t just biological interventions, they\u2019re psychological interventions,\u2019 Bricker said, because they promise immediate action and give us agency.  Public health messaging tends to take a rational approach. This triggers fear, which then drives people toward the \u2018quick biomedical fix.\u2019 It creates a \u201cpsychological feedback loop.\u201d    ","author_name":"Bench to Bedside and Beyond","author_url":"https:\/\/sites.libsyn.com\/591875","html":"