{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Building Herbal Wellness Brand Through Community And SEO | Gina Paulhus from Genuine Essiac","description":"In this episode of Pathmonk Presents, we welcome Gina Paulhus, Co-Owner of Genuine Essiac, an herbal tea brand rooted in a centuries-old wellness tradition. Gina shares how she and her husband built a thriving direct-to-consumer business by combining community, content, and long-term customer trust. From leveraging organic search and a 27,000-member Facebook group to building a powerful email marketing engine, Gina reveals how consistency fuels sustainable growth. She also explains their bold six month guarantee and affiliate program strategy on Shopify. If you're building a mission-driven brand, this conversation offers actionable insights on retention, SEO, and authentic leadership in competitive markets. ","author_name":"Pathmonk Presents Podcast","author_url":"http:\/\/pathmonk.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40298365\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40298365"}