{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What if retail media &amp; e-commerce shared an AI brain? - ft Constructor's Jason Zollan","description":"Every signal matters. Even the ones you\u2019d rather ignore. In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions. On the #ShinyNewObjectPodcast, we talk about how to stop chasing vanity metrics and treat the full shopper journey as one system. And we discuss how retail media and e-commerce should share an AI brain. Intrigued? Tune in now. ","author_name":"Shiny New Object - a Marketing Podcast","author_url":"https:\/\/automatedcreative.net\/shiny-new-object-marketing-innovation-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40296835\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/199166135"}