{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 182: The Many Benefits of Having a Thought Partner with Jennifer Marsik Friess","description":"In 2014, I met another PR professional at a retreat and we decided to try something simple: weekly accountability calls. We thought it might last a few months. Twelve years later, we\u2019re still meeting. In this episode of Brand for Good, I sit down with my longtime accountability partner, Jennifer Marsik Friess, founder of JEMEF PR, to reflect on what has made this relationship endure \u2014 and why it has been one of the most valuable investments in my business and life. What began as project-based accountability evolved into something much deeper: a true thought partnership. Over the years, we\u2019ve helped each other raise rates, navigate difficult client conversations, process imposter syndrome, manage team challenges, move through grief, and recalibrate during life transitions. We\u2019ve only been in the same room four times in twelve years. But every week, we think together. In this conversation, I share what I\u2019ve learned about why these partnerships work when so many others fizzle \u2014 and how you can cultivate one of your own. In this episode, I talk about: Why accountability isn\u2019t really about metrics \u2014 it\u2019s about honesty The power of showing up to give instead of keeping score How long-term context sharpens decision-making Why one-to-one partnerships often go deeper than masterminds How to recognize when a relationship energizes you \u2014 or drains you Why success is rarely built in isolation I also reflect on how being a giver in this relationship changed me. It strengthened my communication, sharpened my leadership, and gave me the confidence to take up more space in my work. If you\u2019ve ever felt like you\u2019re leading in a vacuum, carrying decisions alone, or wishing you had one person who really understood your business history and blind spots \u2014 this episode is for you. Because no one can read the label from inside the container. Sometimes you just need someone outside the bottle.   Brand for Good Links Email your thoughts about this episode: connect@prosperforpurpose.com Follow Lorraine on LinkedIn: https:\/\/www.linkedin.com\/in\/lorraineschuchart\/ Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Join the Peerless Brands Facebook community by Prosper for Purpose: https:\/\/www.facebook.com\/groups\/peerlessbrands Episode Link: https:\/\/theprosperproject.libsyn.com\/website\/episode-182-the-many-benefits-of-having-a-thought-partner-with-jennifer-marsik-friess Want real marketing guidance and support for less than $50\/month? Join the Brand Lab: https:\/\/categoryofonebrand.com\/lab ","author_name":"Brand for Good","author_url":"https:\/\/prosperforpurpose.com\/prosperproject\/","html":"