{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"At the Helm: dmg events growth playbook with CEO Geoff Dickinson","description":" Episode 72: At the Helm: dmg events growth playbook with CEO Geoff Dickinson  In this episode of Trade Show Talk, host Danica Tormohlen engages in a comprehensive conversation with Geoff Dickinson, CEO of dmg events. They discuss Jeff's unique journey into the events industry, the impressive growth of dmg events post-COVID, and the importance of investing in the local markets where the company produces exhibitions. Geoff shares insights on creating content-rich events that engage diverse audiences, the significance of partnerships in the industry, and his leadership approach in managing a global team. The conversation also touches on future predictions for the events industry and Geoff\u2019s personal hobbies that help him recharge.  In this month\u2019s advocacy segment, Tommy Goodwin, Executive Vice President of the Exhibitions and Conferences Alliance shares updates on tariffs and regulatory clarity, an early preview of the Legislative Action Day (register for free here), and reflections on the recent announcements that Gary Shapiro and Rip Rippetoe will be retiring in 2026.   Chapters:  00:00 - Introduction: Overview of the episode and guest introductions  02:15 \u2013 Geoff Dickinson on Revenue and Growth: Insights into DMG Events' post-COVID recovery  05:07 - Career Journey: Geoff\u2019s path from law to leading a global events company  09:16 - Content and Audience Strategy: How DMG doubled revenue through innovation  18:35 - Market Specialization: Deep understanding and sector focus  22:45 - International Expansion: Launching new markets and partnerships  30:15 - Leadership Philosophy: Trust and team management in a global portfolio  46:11 - Transition to Tommy Goodwin: Advocacy and policy updates  49:20 - Legislative Action Day: High participation and impact on Capitol Hill  53:42 - Industry Leadership: Reflections on legacy and collaboration  58:00 - Closing Thoughts: Future outlook and upcoming industry events  Key Takeaways  Geoff Dickinson's journey into the events industry was unconventional, starting from a law degree to becoming a CEO.  DMG Events achieved significant growth post-COVID, focusing on quality over quantity.  Content-rich events are essential for engaging diverse audiences and ensuring their return on investment.  Partnerships with other organizations enhance the reach and impact of events.  Leadership in a global context requires trust in a competent team.  Investing in local markets is crucial for successful event execution.  The importance of understanding audience segmentation for event planning.  Running serves as a mental and physical recharge for Geoff Dickinson.  Collaboration among industry leaders has increased post-COVID, fostering a supportive environment.   Key Topics:  Jeff Dickinson\u2019s strategic vision for DMG Events and post-COVID growth  Tommy Goodwin\u2019s advocacy efforts and policy updates impacting the industry  The importance of content richness and market specialization  Building trusted teams and leadership through collaboration  Industry partnerships and international expansion strategies  Legislative Action Day and the role of industry advocacy    Connect with Our Guests:  Jeff Dickinson on LinkedIn  Tommy Goodwin on LinkedIn  ","author_name":"Trade Show Talk Podcast","author_url":"https:\/\/www.tsnn.com\/tsnn-podcast-trade-show-talk","html":"