{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CBP 299: The Sustainable Way to Build a Referral Sources for a Cash-Based Practice","description":"Most Cash-Based practice owners approach referral source networking the same way\u2026 They imply they\u2019ll \u201csend patients\u201d to the prospective new referral source, and they hint at a partnership that (if we\u2019re being honest) they can\u2019t actually sustain. Because if you\u2019re trying to build 10\u201320 referral relationships, you cannot send everyone patients. It\u2019s not realistic. And the physician\/clinician knows it. So the real question isn\u2019t: \u201cHow do I get them to refer to me?\u201d It\u2019s: How do I walk in with something that makes them glad they met me and makes them look good for sending patients my way later? If you want referrals that actually stick, you lead with value first,  but that value is not simply the promise you\u2019ll try to send them patients as well. What You\u2019ll Learn in This Episode Why \u201cI\u2019ll send you referrals\u201d is the fastest way to sound like everyone else The simple \u201cwhat\u2019s in it for them?\u201d filter that makes referral relationships sustainable What not to do on the first visit (and why asking for referrals early backfires) How to use a simple one-page resource to earn trust and trigger referrals over time Why the fortune is in the follow-up, and how to actually stay consistent with it USEFUL INFORMATION: Check out our course: Cash-Based Practice Freedom 2.0 ","author_name":"The Cash-Based Practice Podcast","author_url":"https:\/\/drjarodcarter.com","html":"