{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"229: Writing Secret Behind 4 Million Books Sold (It's Not What You Think) - Jay Papasan","description":"The ONE Thing has sold 4 million copies and is translated into 44 languages. It's written at a 5th grade level. Jay Papasan reveals why simplicity beats sophistication - and how one conversation with his professor changed everything.   Jay Papasan is co-author of The ONE Thing - over 4 million copies sold. That book changed the trajectory of my life. It led me to sell my company.   In this conversation, Jay reveals: \u2022 The "Kleenex Test" for creating timeless content (vs. content that expires) \u2022 Why Hemingway wrote at a 4th grade level (and The ONE Thing at 5th) \u2022 The "aspirin vs vitamins" framework for solving real problems \u2022 Why timing finds YOU if you're consistent \u2022 The difference between dreamers who need to DO and doers who need to DREAM   \ud83d\udcda FREE RESOURCE: Get Jay's Kleenex Test Worksheet + Timeless Content Framework \u2192 https:\/\/podcast.stu.me    CONNECT WITH JAY: \u2022 Website: https:\/\/theonething.com  \u2022 Book "The ONE Thing": https:\/\/a.co\/d\/2YUWKQN    CONNECT WITH STU: \u2022 Website: https:\/\/stu.me  \u2022 Book "Predictable Profits": https:\/\/a.co\/d\/4GIi1uz  \u2022 Instagram: https:\/\/instagram.com\/stumclaren  \u2022 Podcast: https:\/\/podcast.stu.me  \u2022 Membership.io: https:\/\/membership.io    Subscribe for new episodes every week. ","author_name":"Marketing Your Business - Marketing Strategies for Business Owners","author_url":"https:\/\/membership.io","html":"