{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"AMA: Getting Seller-Doers to Buy In Without Overstepping feat. Rachel Charlton","description":"This episode is an Ask Me Anything with Rachel Charlton of Sticky Communications, and the questions go straight to the stuff AEC marketers deal with in real rooms.   We talk about what buy-in actually is, why it rarely shows up \u201cas a stage\u201d in the pursuit process, and how marketers build credibility with technical teams before the fire drill starts. From interview prep and slide strategy to role clarity and change management, we break down what it looks like to lead with the client\u2019s perspective, build a coalition inside the firm, and move ideas forward without turning every meeting into a fight.   You\u2019ll hear practical guidance for marketers working in both consultant and in-house roles, plus the mindset shifts that help you stay steady under pressure, create momentum, and increase influence long before the room fills up.   In this episode, we cover:   Why buy-in is a cultural condition, not a pursuit phase How to build a coalition (and why champions matter) The difference between being a producer and being a partner What to do when your message isn\u2019t landing in the room Interview prep realities: storytelling first, slides second Role clarity, decision rights, and why chaos shows up Why \u201cvoice of the client\u201d is the most powerful seat in the room Three takeaways: influence, environment, and clarity     Guest: Rachel Charlton, Founder, Sticky Communications ","author_name":"PSM: Professional Services Marketing","author_url":"http:\/\/psm.show\/","html":"