{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Don\u2019t Write the Wrong Book: How Entrepreneurs Can Actually Profit From Publishing","description":" Everyone loves the idea of \u201chaving a book.\u201d But let\u2019s be honest\u2026 most business owners have no clue what that book is supposed to do once it exists. In this episode, Ally Machate, founder of The Writer\u2019s Ally and publishing expert with over 25 years of industry experience, breaks down the truth about writing and publishing a book for your business without the hype, confusion, or fairy-tale nonsense. We dig into the myths that trap entrepreneurs, including the dangerous \u201cwrite it and they will come\u201d mentality, and unpack what actually makes a book valuable, strategic, and profitable. Inside this conversation, you\u2019ll learn: \u2022 How to know if it\u2019s the right time to write a book \u2022 Why most business books fail to generate results \u2022 How to choose a book idea that supports your business goals \u2022 The real differences between traditional publishing, hybrid publishing, and self-publishing \u2022 Why a book is not a product, it\u2019s a business tool \u2022 What makes a book marketable (and what quietly kills it) If you\u2019ve ever had \u201cwrite a book\u201d sitting on your vision board, your to-do list\u2026 this episode is for you. ","author_name":"Fox Talks Business Podcast","author_url":"http:\/\/foxtalksbusiness.com","html":"