{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Accountant to Creative Founder, with Joe Hayes at Kindful","description":"What happens when someone trained to analyse spreadsheets decides to follow their creative passion? In this episode of The Evolve to Succeed Podcast, Warren Munson sits down with Joe Hayes, founder of Kindful Creative, to explore his journey from trainee accountant to running a growing video production agency built on the values of kindness, relationships, and human connection. Joe shares how his early career in accountancy gave him a powerful understanding of business fundamentals, but ultimately left him feeling stuck in a routine that lacked passion. What started as a hobby with a camera quickly turned into something much bigger, eventually leading Joe to take the leap and launch his own creative agency. Throughout the conversation, Joe opens up about the realities of starting a business, the importance of understanding your numbers, and why relationships and reputation often matter more than aggressive sales strategies. You\u2019ll also hear about the challenges of growth, staying focused as a founder, and how building a business around personal values can shape company culture and client relationships. If you're thinking about starting a business, changing careers, or building something that aligns with your passions, this episode is packed with honest insights and practical lessons. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with someone who might find it valuable. What The Episode Covers Joe Hayes\u2019 journey from trainee accountant to creative entrepreneur The inspiration behind launching Kindful Creative Why relationships are at the heart of Joe\u2019s business philosophy The risks and mindset shifts involved in leaving a stable career Why understanding financials is crucial for founders Lessons learned from early business decisions and partnerships The importance of building a strong team culture How podcasting and content help businesses build authority Balancing entrepreneurship with family life Joe\u2019s personal definition of success Chapters 00:00 \u2013 Why did you become an accountant? 04:30 \u2013 What inspired the name Kindful? 08:00 \u2013 How do you build a values-driven team? 11:00 \u2013 When did creativity become a passion? 15:00 \u2013 What gave you the confidence to start a business? 21:00 \u2013 Why do founders need financial literacy? 27:30 \u2013 What does Kindful Creative actually do? 32:00 \u2013 How has leadership changed for you? 35:00 \u2013 Why should businesses create content and podcasts? 40:00 \u2013 Lifestyle business or growth company? 44:00 \u2013 What advice would you give your younger self? 47:30 \u2013 What does success mean to you? ","author_name":"Evolve to Succeed","author_url":"http:\/\/evolvetosucceed.libsyn.com\/website","html":"