{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Live from IBS Rockwool &quot;Hush Tunnel&quot;: What the Show Floor Is Really Telling Us (shhh)","description":"Episode Description  Sets the scene at the Hush Tunnel, calls out consolidation and the shifting talent market \u2014 enough to make someone curious without over-explaining.  3 bullets:  Trade show ROI \u2014 is a booth actually worth it? Musical chairs is coming \u2014 talent market read Big distributors, bigger stakes \u2014 the consolidation question  What We Cover   The Rockwool Hush Tunnel tradition: How the tunnel \u2014 and the podcast \u2014 have both evolved since 2019   Trade show strategy: When IBS is (and isn't) the right show for your product \u2014 and why education sessions beat booth-staffing marathons   IBS as a recruiting event: Tim and Carolina's read on the talent movement likely coming in 2025\u20132026 and the 'musical chairs' dynamic in building products   Supplier consolidation: Home Depot\/SRS, Lowe's\/FBM, QXO \u2014 what it means for manufacturers and end users   Fire protection products: A standout category at this year's show, including the growth of Hilti's fire tape and caulk division   The NIE Ha booth: New gloss panel in blue, custom color brick, and the two-piece trim that's set to save installers 15\u201320% on install time   Selling aesthetic vs. functional products: Why going from 'behind the wall' to visible finishes is easier than the reverse   The value of tribal knowledge: What the podcast is really for \u2014 passing on industry perspective, experience, and guest insights   &amp;nbsp; \ud83c\udf32 Upcoming Event: International Mass Timber Conference (IMTC) March 30 \u2013 April 1, 2026&amp;nbsp; |&amp;nbsp; Portland, OR The International Mass Timber Conference is the premier gathering for the mass timber and tall wood building industry \u2014 bringing together architects, engineers, contractors, manufacturers, and developers at the forefront of one of construction's most exciting movements. Build Perspectives listeners get an exclusive discount! Use code IMTC26_SEIMS10&amp;nbsp;to save 10% off your attendee pass  at registration. Register at: masstimberconference.com ","author_name":"Build Perspectives Podcast","author_url":"http:\/\/buildperspectives.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40243660\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40243660"}