{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What B2B Technical Leaders Can Learn from Ring\u2019s Super Bowl Misstep","description":"In this episode, Mary and Tom unpack the backlash surrounding Ring\u2019s Super Bowl ad for its new \u201cSearch Party\u201d feature \u2014 a tool designed to help locate lost dogs through Ring cameras. On the surface, the idea felt like a winner: people love dogs, and technology that helps reunite pets with owners sounds inherently positive. But the reaction exposed deeper issues around privacy, positioning, and cultural sensitivity. The discussion explores how technically impressive products can stumble when companies assume a \u201cslam dunk\u201d and skip critical commercial disciplines. ","author_name":"The Accidental Marketer Podcast","author_url":"https:\/\/www.theaccidentalmarketer.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40242665\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40242665"}