{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"In Clear Focus: Customer-Driven Marketing with Fab Giovanetti","description":"IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, &quot;The Customer-Driven Marketing Handbook&quot;, explains why chasing quick wins hurts brands. She explores how customer-driven marketing shifts the focus from persuasion to relationship building. Discover the three pillars of trust, how to avoid the &quot;privacy personalization paradox,&quot; and the power of shared rituals. Plus, learn to combat the scourge of &quot;viralitis&quot; and build plans that convert audiences into advocates. ","author_name":"In Clear Focus","author_url":"https:\/\/bigeyeagency.com\/blogs\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40239895\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/040404\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198999535"}