{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"LIFTS Episode 113 - From HYROX to Longevity Clinics: The Future of Fitness is Human | Connected Health &amp; Fitness Summit","description":"Welcome to the latest episode of L.I.F.T.S,&amp;nbsp; your bite-sized dose of the Latest Industry Fitness Trends and Stories.  In this special live episode from the Connected Health &amp;amp; Fitness Summit 2026 in Los Angeles, Matthew Januszek and Mohammed Iqbal sit down with four leaders shaping the future of performance, longevity, franchising, and workforce training. Guests include:  Douglas Gremmen (HYROX): On building one of the fastest growing competitive fitness brands in the world and why purpose-driven training is the ultimate disruptor. Dean Kelly (Extension Health): On physician-led longevity, advanced diagnostics, and the shift from conversation to clinical outcomes. Julie Cartwright (PVOLVE): On scaling an omni-channel fitness brand and the emotional responsibility of franchising.  This episode explores the balance between AI and human intelligence, the rise of team-based competition, the evolution of longevity medicine, and how modern training systems are transforming frontline industries. Key Topics Include:  How HYROX built a global competitive ecosystem without competing with gyms. Why doubles competition is redefining community in fitness. The difference between influencer-driven biohacking and physician-led longevity care. The realities of scaling a franchise brand in today\u2019s market. How AI-powered training systems are improving workforce performance. The importance of human connection in an AI-native world.  \ud83d\udc49 To learn more about the Connected Health &amp;amp; Fitness Summit, click here:  https:\/\/connectedhealthandfitness.com\/events\/connected-health-fitness-summit-2026 \ud83d\udc49&amp;nbsp;To learn more about our sponsor, EGYM, click here: https:\/\/bit.ly\/3JzsosR  Don't miss a LIFTS update! Subscribe to our free Newsletter today: https:\/\/www.liftspodcast.com\/ Support fitness industry news by sponsoring future LIFTS episodes. Contact us at&amp;nbsp;wendy@escapefitness.com&amp;nbsp;for advertising opportunities. Subscribe on YouTube&amp;nbsp;and turn on notifications so you never miss a new video: https:\/\/www.youtube.com\/user\/EscapeFitness \ud83d\uded2 Shop gym equipment:&amp;nbsp;https:\/\/escapefitness.com\/shop \ud83d\udcd8 View our full catalog: US \u2013&amp;nbsp;https:\/\/escapefitness.com\/support\/catalog UK \u2013&amp;nbsp;https:\/\/escapefitness.com\/support\/catalogue  Follow Escape Fitness on social media: Facebook:&amp;nbsp;https:\/\/www.facebook.com\/Escapefitness Instagram:&amp;nbsp;https:\/\/www.instagram.com\/escapefitness Twitter:&amp;nbsp;https:\/\/www.twitter.com\/escapefitness LinkedIn:&amp;nbsp;https:\/\/www.linkedin.com\/company\/escapefitness\/ &amp;nbsp; 0:00 Live from Connected Health &amp;amp; Fitness Summit 2026 1:33 Douglas Gremmen on HYROX Growth 3:46 Disrupting Fitness with Purpose-Driven Competition 8:46 The Rise of Doubles and Team Culture 17:46 Dean Kelly on Longevity and Clinical Outcomes 21:29 Making Longevity Accessible 29:21 Julie Cartwright on Building PVOLVE 36:56 The Realities of Franchising 46:00 Rachael Nemeth on Training the Frontline Workforce 53:12 AI, Learning Retention, and Business Outcomes ","author_name":"Escape Your Limits &amp; LIFTS","author_url":"http:\/\/www.escapefitness.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40238600\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/000000\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198994565"}